The Legend of Bó Lè


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Bó Lè Associates is inspired from a famous proverb in the Tang Dynasty about "Bó Lè" (伯乐). Bó Lè was known as the caretaker of heavenly steeds, and his skill at judging horses was exceptional. He was able to select horses that could run one thousand miles a day - that is, horses of exceptional strength and stamina - from among herds of even the best horses.

Bó Lè is renowned in legend for spotting an old horse dragging a cart of salt. He purchased the seemingly bedraggled beast and, after a period of careful nurturing, proved that it was indeed a "thousand mile horse".

Translated into our business, there are many good executives that look similar, but it takes special skills, talent and experience combined with a professional approach to uncompromising quality to find the best candidate.